Our Mission Vision & Values


What does it mean to be rich? To us, richness is about bringing mindfulness, positivity, and purpose to the world. We believe we have the power to create a better food future by developing products that are better for your health and the health of the planet. We hope our sprouted foods enrich your diet and empower you to take action for the greater good. As a company, we believe we can reimagine a better future. One that is kinder to people and the planet. We have the power to spread awareness and ignite change by simply starting a dialogue and taking action.


To nourish the planet as it nourishes us by creating nutritious, sustainable, and delicious foods for the people who are stewards of this land.


We believe the children of this generation and future generations deserve a better earth. A greener earth. A more equal earth. We believe the change is here. We stand in solidarity with people from all walks of life working together to reimagine a brighter future.


We devote ourselves to being mindful of the impact of everything we do. From how we produce, package and ship, to know how the smallest person in the chain is treated, compensated and cared for.  We take our time in considering every step of the process first before taking action. We take pride in the journey knowing that we are creating wealth and abundance for all of mankind. We would rather go slow or not act at all rather than act irresponsibly. Balance is required on all levels of mind, body, & spirit and we are willing to seek right action. We believe real change comes from within, and that together, as a human race, every one of us can have a lasting impact on the world.